Hi there! I’m Stacey.
About Me
I’m a marketing manager with a Bachelor's degree in Mass Communication and Journalism, and more than seven years of professional experience in marketing, mass communication, and supply chain management. Expertise in demand generation, campaigns, digital marketing, and events management. Returned United States Peace Corps Volunteer who is an avid adventurer, attentive listener, and curious learner. Outside of work, I am a macrame enthusiast, recreational volleyball player, and podcast junkie.
Professional Work
Basepin, Inc.
Digital Marketing Consultant, 2020 - 2021
Conducted research and presented SEO recommendations to increase the client’s monthly website conversions based on an audit of their online presence
Developed five detailed customer personas and conversion funnel strategies for each based on a competitor analysis, target audience analysis, and keyword research
Established campaign objectives, metrics, KPIs, and tactics to support the client’s business goal to earn $500,000 in proposals from leads generated through their website
Executed on-page, off-page, and technical SEO strategy to increase website traffic by 30%
Designed and produced a 30-page new website using a client-selected CMS, managed all content development, and created design-theme inspired by existing company branding
Generated a long-term plan for website updates, including defining 20 FAQs and 50 potential blog topics to boost SEO based on keyword research
Website launched on February 26, 2021, visit www.basepin.com.
Education
Digital Marketing Certificate
University of California Berkeley, graduated January 2021
An 18 week intensive boot camp for digital marketing professionals to gain the most current and relevant knowledge on digital marketing strategy, lead conversion, content marketing, SEO, analytics, paid search advertising, social media advertising, site optimization, display advertising, retargeting, and CRM. Expanded skills in WordPress, Google Analytics, Google Ads, Facebook Insights, Google Trends, and LinkedIn Advertising.
Bachelors of Arts, Mass Communication & Journalism, emphasis in Public Relations
California State University Fresno
Graduated with honors, Cum Laude. NCAA Division I Athlete in Swimming & Diving; peer-elected team captain, four-time NCAA Regional Zones competitor, and seven-time conference Athlete of the Week.
Volunteer Work
United States Peace Corps, Indonesia
English Teacher and Teacher Trainer, 2019- 2020
Developed TEFL lesson plans and co-taught ~150 middle school students each week
Created an after-school English program for ~15 students focused on competitive speech writing and presentation
Planned and created content for a three-day intensive English-speaking camp for ~50 students
Achieved an “American Council on the Teaching of Foreign Languages” (ACTFL) score of “Intermediate-Mid” on Indonesian language skills
Literacy Source
Volunteer Co-teacher, US Citizenship Class, 2020
Co-teaching US citizenship class on U.S. history and civics, civic engagement, and English proficiency needed to pass the citizenship test
Volunteer English Tutor, 2019
Tutored two English-as-a-Foreign-Language (EFL) learners applying for US citizenship
Developed lessons focused on listening and speaking competency to prepare for citizenship interview
Volunteer Workforce Pathways Coach, 2016 - 2017
Tutored young adult who successfully achieved employment goal
Focused lesson content on resume/cover letter development, mock interviews and interview etiquette
Developed job application/interview playbook with checklists and best practices for learner to use on future applications
Professional Skills
Google Analytics
Google Ads
Google Keyword Planner
Google Search Console
Google Trends
WordPress
Squarespace
Connection Model
HTML
Figma
Microsoft office suite: Word, Excel, PowerPoint
Google office suite: Docs, Sheets, Slides, Forms
SEMrush
Moz
The Hoth
Ahrefs
Camtasia
Canva
Adobe Illustrator
Adobe Photoshop
Facebook Ads Manager
LinkedIn Advertising
Twitter Ads